sly sales techniques

Being street-smart about sly sales techniques is one thing; sticking to your guns and actually getting a good deal is another. So how can you tilt the odds back in your favor? The answer is simple: research. The Internet has helped level the playing field for consumers. Thanks to sites like Edmunds.com and member-based resources such as USAA’s Car-Buying Service, you can enter the dealership armed with more information than the salesman himself. Not only can you research your preferred vehicle and every available bell and whistle, you can find out the dealer’s invoice (also known as dealer’s cost) and uncover special incentives and rebates. It’s also smart to know the fair value of your trade-in (visit Kelly Blue Book at kbb.com), get a quote for insurance on the new vehicle, and get pre-approved for auto financing. Lining up these numbers in advance simplifies your negotiation in the sales office. Still, be sure to set aside plenty of time for your visit to the dealership, and avoid distractions while you focus on getting the best deal.

The Four Square sales technique

A salesman puts four numbers in front of you: the new vehicle price, your trade-in value, your down payment, and the monthly payment. He’s looking for your “hot button.” When you focus on one of the numbers (say you demand more for your trade-in) he knows he can hook you by meeting your terms on that part of the deal. Problem is, the other three numbers are already inflated to favor the dealer. The Waiting Game:“Let me go talk to my manager and see what I can do,” says the salesman. It’s a classic technique. After what seems like ages, the salesman returns, ostensibly exhausted from negotiating on your behalf. “My boss is willing to come down – this is the best deal we’ve given anyone on this car.” Don’t bite. The dealer’s betting that the longer you sit, the more anxious you’ll be to reach an agreement. The Turnover House:Sometimes the sales manager comes to talk to you himself. Now that you’re talking to the boss, you’ll know you’re getting the best possible deal. The truth is, the “boss” is a professional closer, brought in to win you over when the first string can’t. It’s not uncommon to go through three layers of sales people before you reach the dealer’s true best offer.

Six slippery sales strategies

Car dealers are usually an honest lot, but there are always some who will try and rip you off...here's what to look for.(ARA) - Even with the success of the “Cash for Clunkers” program, the auto industry is limping through the recession and most car dealers are still in need of increased sales. It may be a buyer’s market, but that’s no reason to let your guard down in the showroom. Experienced salespeople have one goal in mind: to put you in a new car today. And it’s their job to get as much profit out of every sale as possible. While most car salespeople are honest and forthright, says Howard Krueger, a former car salesman, others may be looking to take you for a ride. So before you set foot on the lot, be aware of sales tactics that could bait you into paying hundreds or thousands more than you should. Krueger, now an Internet auto sales manager for USAA, offers a few of the more common sales strategies:
The Four Square:A salesman puts four numbers in front of you: the new vehicle price, your trade-in value, your down payment, and the monthly payment. He’s looking for your “hot button.” When you focus on one of the numbers (say you demand more for your trade-in) he knows he can hook you by meeting your terms on that part of the deal. Problem is, the other three numbers are already inflated to favor the dealer.

Six Slippery Sales Strategies

Car buying: Six slippery sales strategies. Car dealers are usually an honest lot, but there are always some who will try and rip you off...here's what to look for.(ARA) - Even with the success of the “Cash for Clunkers” program, the auto industry is limping through the recession and most car dealers are still in need of increased sales. It may be a buyer’s market, but that’s no reason to let your guard down in the showroom. Experienced salespeople have one goal in mind: to put you in a new car today. And it’s their job to get as much profit out of every sale as possible.

NASCAR and Marketing Director of this car

Every week, the popular vote on NASCAR.com will determine a finalist. After voters choose 20 weekly finalists, a panel of judges will select one grand prize winner on or about Oct. 1, 2009. The judging process will be based on creativity, originality and adherence to the NASCAR theme."We're excited to give one pet owner the chance to publicly profess the love they have for their dog," said John Anton, Marketing Director of the Pedigree Brand. "At Pedigree, everything we do is for the love of dogs, and this contest is really about giving people a platform to celebrate the bond between them and their best friend."

Creativity and a dog unafraid to dress-up

And what does it take to win? Creativity and a dog unafraid to dress-up. During the entry period, which runs through Sept. 12, 2009, dog-loving NASCAR fans can log onto NASCAR.com/pedigreeluckiestdog to either upload a race-themed photo of their dog, or to vote on the other photos. Each voter is automatically eligible to instantly win one of 200 available $25 Pedigree gift cards. There's no limit to how many times a person may vote.Every week, the popular vote on NASCAR.com will determine a finalist. After voters choose 20 weekly finalists, a panel of judges will select one grand prize winner on or about Oct. 1, 2009. The judging process will be based on creativity, originality and adherence to the NASCAR theme.

lucky dog car racing

(NewsUSA) - Avid NASCAR fans should be familiar with the racing term "lucky dog." During a race, the Lucky Dog Rule allows the driver of the next lapped car behind the leader to gain back a lap during a caution -- a time when drivers are forced to reduce speeds due to trouble on the track. But a new contest takes the term "lucky dog" a bit more literally.NASCAR fans and pet lovers will find much to love in "The Luckiest Dog of NASCAR" Contest, which could put one lucky winner's pooch on Kyle Busch's No. 18 Pedigree Toyota Camry during the Checker Auto Parts 500 in Phoenix on Nov. 15. The winning dog's owners will receive a three-day, two-night trip to the race.