Every week, the popular vote on NASCAR.com will determine a finalist. After voters choose 20 weekly finalists, a panel of judges will select one grand prize winner on or about Oct. 1, 2009. The judging process will be based on creativity, originality and adherence to the NASCAR theme."We're excited to give one pet owner the chance to publicly profess the love they have for their dog," said John Anton, Marketing Director of the Pedigree Brand. "At Pedigree, everything we do is for the love of dogs, and this contest is really about giving people a platform to celebrate the bond between them and their best friend."
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