sly sales techniques

Being street-smart about sly sales techniques is one thing; sticking to your guns and actually getting a good deal is another. So how can you tilt the odds back in your favor? The answer is simple: research. The Internet has helped level the playing field for consumers. Thanks to sites like Edmunds.com and member-based resources such as USAA’s Car-Buying Service, you can enter the dealership armed with more information than the salesman himself. Not only can you research your preferred vehicle and every available bell and whistle, you can find out the dealer’s invoice (also known as dealer’s cost) and uncover special incentives and rebates. It’s also smart to know the fair value of your trade-in (visit Kelly Blue Book at kbb.com), get a quote for insurance on the new vehicle, and get pre-approved for auto financing. Lining up these numbers in advance simplifies your negotiation in the sales office. Still, be sure to set aside plenty of time for your visit to the dealership, and avoid distractions while you focus on getting the best deal.